![](https://images.squarespace-cdn.com/content/v1/6324c972a7c84f7a67bfcb01/dc2a3a36-ac6e-42f8-8544-b92a6d0637fd/AdamMartin_03.png)
People leader,
creative
problem solver
I have an empathetic ear, a keen eye for details, and a strategic mindset. I use all three to effectively lead cross-functional marketing teams. My creative background covers art direction, design, and production, applied to print, digital, direct mail, broadcast, promotions, and point of sale. Those experiences enable me to empower creative teams with constructive, strategic feedback to help them deliver strong creative that also delivers on key business objectives. I’m a gentle giant with a level head, and I’ve been frequently told that I’m a calming influence. A handy trait to have to help keep teams focused in stressful situations.
Here are some of the things that have kept me occupied for the last few years. Both as a Creative Director and an Art Director.
The AIR MILES Rebrand
As AIR MILES approached their 30th anniversary, it was time for a fresh look. I worked with outside agencies for the rebrand and above the line work while I oversaw the work done by our in-house creative and UX teams. I also presented the rebrand to AIR MILES Partners and worked with their marketing teams, making sure that all the independent teams would make to launch and ensured that everything would align to the new look and feel.
That work continued beyond the launch, as we continued to roll out the brand through to The Summer of Extras, the 30th birthday event.
AIR MILES Stage Pass
As they found their seats and awaited the arrival of the bands, guests were greeted by this Stage Pass video on the big screen.
Canada Post Direct Mail Campaigns
Responsible Gambling Council
In an effort to get post-secondary students to recognize the signs of problem gambling within their peer groups, I worked out this ‘AWOL Friend’ campaign for the Responsible Gambling Council. The spot ran on TV and in cinema, while the print campaign was used as posters at college and university campuses and in various campus publications.
JuneToon Daily Illustration Challenge
I’ve had the good fortune to work on a variety of projects. In addition to the samples above, I’ve done extensive work on promotions and point of sale material. Customer journeys have played a role in my career journey!
Wanna chat?
Reach out and we’ll see how I can add value to your team.